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VitrA

VitrA’s Bathroom Furniture

Marketing Agency: Magnetic London

Objective

To bring the summer catalogue to life and differentiate Vitra’s position as technology innovators.

The Products

VitrA is a Turkish manufacturer of sanitaryware, bathroom furniture, brassware and ceramic tiles.

The campaign was based on featuring 3D models of 6 of their range of bathrooms on their catalogue with options to change colours and placing on their environment.

Users were instructed to download an app and scan the pages.

We have created a series of 3D models for each bathroom with choices of 3 to 4 colours. For each colour two sets of walls that appear randomly.

The Outcome

The project was launched in the Summer of 2019 and it has significantly increased consumer engagement.

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