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4 Reasons You Should Be Using AR On Your Exhibition Stand

In a survey by Skift, 62% of event professionals said they planned to use more event tech in 2020. Augmented reality (AR) is one of the best ways to use tech at events, maximising engagement while tamping down costs, yet many people are unaware of its potential. They see it as a gimmick when it has become a powerful marketing tool, a fundamental part of event planning that too many businesses are missing from their marketing strategy.