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Slide FAQ We receive many enquiries like: "What are your rates"? "How much does it cost to have a render of my product?" In order to answer that question we need to find out a bit more about your idea if you are starting up or your business if you are already running.

So, we have put together this page and included the most frequently asked questions as well as more details about 3D visualisation and the processes are.
What is 3D Visualisation?
3D visualization is the process of creating graphics, virtual models and rendering designs using 3D software. Several products and visions are created in 3D visualization before execution, saving both time and costs for producers, manufacturers and customers.

What is 3D Rendering?
3D rendering is the process of creating two-dimensional images from a 3D model. The images are created based on the model, its material and texture. Also known as CGI (Computer Generated Imagery), it involves, applying textures to our model, setting up a virtual photo studio and lighting to achieve amazing looking pictures.

What is the process?
Modelling
Firstly, we either work from drawings or technical drawings and we produce a 3-dimensional virtual version of your product. We can also work from CAD files if you have. Many clients come to us with their model from a manufacturer and ask us to produce good looking renders. Some come with simple notes and sketches. We then model the item using 3D graphics software.
Materials
Once we have the model, we then work on creating materials; things like if it is made of metal, textile, wood or any other material. We look at if it is reflective, smooth, rough, soft until it looks realistic or non-realistic if that is the intention.
Textures
The next stage is to apply textures. By textures, we mean logos, labels or any the graphic design side of things.
Virtual Studio Setup
The virtual studio setup works very much like a photography studio, we set the scene by adding whatever we need for the shot, add a camera and then the lighting.
Lighting
Lighting is a huge part of what we do. This is what makes a shot to look natural rather than just a "3D render". We use real photography lighting techniques and also we simulate light that comes from our environment, whether it is a studio, an indoor space or outdoor. How do you know the difference? Like in visual effects: if you don't notice the lighting then it is good and done properly.
Rendering
Rendering is like taking a picture with a camera but not quite. It takes longer. Once the shot is all set then we render. That means that the computer has to make a series of calculations to produce the final image. Rendering time can vary from a couple of minutes to hours depending on the size of the image, and what it is in the shot. Reflective materials and transparent objects like glass take longer to set up and to render as the computer has to calculate the reflections, refractions, bouncing light from the environment to objects and so on. We also render different layers like the colours, ambient lighting, specular and reflective shading so we have more control of the image in post-production.
Post-Production
We then bring all our rendered layers to a post-production software like photoshop and make adjustments to create the final shot. The process is similar to photography and film post-production.

What about Animation?
There are many times a project requires animation, either for showing different parts of a product (we call it product explosions), for demonstration and education or just for a promo advert. Animated shots can be quite simple like product 360-degree turntables or more complex like adverts. In those cases, animation requires a different type of planning; similar to a film studio. We create storyboards and plan the shots carefully. There are various stages of approval too before we render. The process of modelling, texturing and rendering are the same but we then render frame by frame.
In those cases, animation requires a different type of planning; similar to a film studio. We create storyboards and plan the shots carefully. There are various stages of approval too before we render. The process of modelling, texturing and rendering is the same but we then render frame by frame.

You also offer Augmented Reality. What is it and how does it help?
Augmented Reality or AR is a technology that overlays digital content onto the real world via mobile devices. There are many ways you can use AR for products. You can "add" your product in any real environment or make things popups from print. For example, you can simulate your virtual product on a real supermarket shelf. You can also use AR for marketing through interactive engagement campaigns like filters for Instagram and facebook or creating interactive packaging that come to life. We can add games or bring any content to life.
AR, however, has a very different process. The project workflow is similar to app development. It involves different skillset, planning, pre-production, adaptation of 3D models and textures for real-time mobile applications, user experience, then coding and testing.
We recommend AR as part of a marketing strategy or market research. We don't recommend AR without planning. We offer consultancy and can advise on using AR and how to make the most of it. You can find out more on our services page.


How much does it cost?
As you can see from the processes above, 3D Visualisation is a highly specialised type of service. Our prices start from as low as £250 to thousands complex projects . To calculate a price we first need to understand the project and what you would like to achieve. It is very difficult to answer questions like: "What are your rates?" or "How much does a render cost?" without any information. At Digital Pop-Ups we don't work by the hour. We believe in creating a good relationship and work closely with our clients to best help them to achieve their goals.

So, how do you calculate your prices?
First, we have a consultation to understand the client's needs, then we look at the complexity of the project, what type of skills it requires and approximately how long it will take. We then write a proposal and discuss it with our clients. Once that is agreed the fun starts.

How long does it take?
A project can take from 3 days to weeks depending on complexity. For visualisation of a simple product or packaging takes between 3 days to a week. It is important also that the client is fully involved so we can get the feedback as soon as possible to continue the work.

What is the workflow?
Project Start
After our initial consultation, we will send a proposal containing the details about the project, what materials we will need from the client, our deliverables and the payment plan which is 30% at the start and 70% on delivery. For clients in the UK, we send invoices payable by a bank and for clients in other countries, we use Paypal invoices. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other types of information you may have.

Reviewing the Information
To clarify, we will check all of the content the clients have provided and ask for more details if necessary.

Project Execution
To clarify, we will check all of the content the clients have provided and ask for more details if necessary.

Approval
We have approval stages: We produce the first drafts for discussion or comments from the client. Once the drafts are approved, we produce semi-final renders. Once they are approved then we go to the next step below:

Final 3D Renderings

Finally, we present the 3D visuals, after we have completed post-production, in high resolution with full quality lighting, reflections, glossiness and materials. That goes in the final renders folder ready for download.

What can I use renders for?
Please check out our services page.

What do I need to get started?
Please give us a small brief about your project and what stage you are of your business. You can contact us via the form below.
We will then arrange a meeting (normally via google meet or zoom) so we can understand more about what you are trying to achieve. In this session, we will ask what material you have available: Artwork of logos, packaging designs, hand drawings, technical drawings, 3D files, or anything else that you can provide us.

We hope we have answered some of the most common questions. For more information or to get started, send us an email and we will be in contact shortly.
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