We receive many enquiries like: "What are your rates"? "How much does it cost to have a render of my product?" In order to answer that question we need to find out a bit more about your idea if you are starting up or your business if you are already running.
So, we have put together this page and included the most frequently asked questions as well as more details about 3D visualisation and the processes are.
What is 3D Visualisation?
3D visualization is the process of creating graphics, virtual models and rendering designs using 3D software. Several products and visions are created in 3D visualization before execution, saving both time and costs for producers, manufacturers and customers.
What is 3D Rendering? 3D rendering is the process of creating two-dimensional images from a 3D model. The images are created based on the model, its material and texture. Also known as CGI (Computer Generated Imagery), it involves, applying textures to our model, setting up a virtual photo studio and lighting to achieve amazing looking pictures.
What is the process? Modelling Firstly, we either work from drawings or technical drawings and we produce a 3-dimensional virtual version of your product. We can also work from CAD files if you have. Many clients come to us with their model from a manufacturer and ask us to produce good looking renders. Some come with simple notes and sketches. We then model the item using 3D graphics software. Materials Once we have the model, we then work on creating materials; things like if it is made of metal, textile, wood or any other material. We look at if it is reflective, smooth, rough, soft until it looks realistic or non-realistic if that is the intention. Textures
The next stage is to apply textures. By textures, we mean logos, labels or any the graphic design side of things. Virtual Studio Setup
The virtual studio setup works very much like a photography studio, we set the scene by adding whatever we need for the shot, add a camera and then the lighting. Lighting Lighting is a huge part of what we do. This is what makes a shot to look natural rather than just a "3D render". We use real photography lighting techniques and also we simulate light that comes from our environment, whether it is a studio, an indoor space or outdoor. How do you know the difference? Like in visual effects: if you don't notice the lighting then it is good and done properly. Rendering
Rendering is like taking a picture with a camera but not quite. It takes longer. Once the shot is all set then we render. That means that the computer has to make a series of calculations to produce the final image. Rendering time can vary from a couple of minutes to hours depending on the size of the image, and what it is in the shot. Reflective materials and transparent objects like glass take longer to set up and to render as the computer has to calculate the reflections, refractions, bouncing light from the environment to objects and so on. We also render different layers like the colours, ambient lighting, specular and reflective shading so we have more control of the image in post-production. Post-Production We then bring all our rendered layers to a post-production software like photoshop and make adjustments to create the final shot. The process is similar to photography and film post-production.
What about Animation?
There are many times a project requires animation, either for showing different parts of a product (we call it product explosions), for demonstration and education or just for a promo advert. Animated shots can be quite simple like product 360-degree turntables or more complex like adverts.
In those cases, animation requires a different type of planning; similar to a film studio. We create storyboards and plan the shots carefully. There are various stages of approval too before we render. The process of modelling, texturing and rendering are the same but we then render frame by frame. In those cases, animation requires a different type of planning; similar to a film studio. We create storyboards and plan the shots carefully. There are various stages of approval too before we render. The process of modelling, texturing and rendering is the same but we then render frame by frame.
You also offer Augmented Reality. What is it and how does it help? Augmented Reality or AR is a technology that overlays digital content onto the real world via mobile devices. There are many ways you can use AR for products.
You can "add" your product in any real environment or make things popups from print. For example, you can simulate your virtual product on a real supermarket shelf. You can also use AR for marketing through interactive engagement campaigns like filters for Instagram and facebook or
creating interactive packaging that come to life. We can add games or bring any content to life.
AR, however, has a very different process. The project workflow is similar to app development. It involves different skillset, planning, pre-production, adaptation of 3D models and textures for real-time mobile applications, user experience, then coding and testing.
We recommend AR as part of a marketing strategy or market research. We don't recommend AR without planning. We offer consultancy and can advise on using AR and how to make the most of it. You can find out more on our services page.