Digital Pop - Ups - London / Manchester - UK

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AR experience for Heart Valve Day

Digital Pop-Ups has developed and now launched an AR experience for the Heart Valve Voice (at the European Heart Valve Awareness Day) that allows patients to visit a “Cath Lab” from their phone or tablet.

The app prepares patients for going into surgery allowing them to see what the cath lab looks like, move around inside and get an idea of the sorts of people who will be involved.
 
Due to the target audience age group, the app also aims at getting other members of the family involved. It helps to increase health literacy, reduce stress and anxiety and bond families together as part of the patient care plan.
 
It has been an inspirational day spending time with many patients who had a heart valve procedure done and are living their lives to the full and are now advocates helping to raise awareness of the disease.

Photo by Michelle Richards