Augmented reality is the integration of digital information onto real world in real time.
Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Augmented reality adds digital content like video, images, 3D virtual object and data to supplement views of the real world, giving users more information about their environments. AR is a step beyond virtual reality, which attempts to simulate reality. Smartphones and tablets with built-in cameras and motion sensors, are popular platforms. Head mounted displays, glasses, and lenses continue to emerge, so hands-free devices is the trend that will disrupt the way we interact with the world around us.
WHAT ARE THE BENEFITS OF AUGMENTED REALITY?
Portability – your brand content in your audiences hand – anywhere
Engagement – customers want to interact and communicate with your brand and products, let them
Social – encourage user generated content and connect with social network sites
Bridge – between printed media and the digital space
Awareness – build brand awareness and revenue streams
ROI – track user behaviour, sales, dwell time and conversion rates