Digital Pop - Ups - London / Manchester - UK

+44 (0) 7791 766 567


Our Mission

Our mission is to enhance communication by helping people to see beyond what it is in front of them.

And we do that by bringing digital content onto the real world in order inspire, engage and educate audiences so we can help  them to make better and more informed decisions.

Our Vision

To be known as a company that enhances communication with  Augmented Reality helping audiences to connect knowledge, information on specific and relevant content that will contribute to positive outcomes in society and our planet.

Our Values

At Digital Popups, we want to be the industry leaders in Augmented Reality in a way that contributes to positive social change for a more sustainable world.

That’s why we have developed four key values that our company lives and breathes by:

Innovation: To continually strive to push the boundaries of Augmented Reality, designing new concepts and applications to set our customers apart from the competition  

Passion: To use our enthusiasm and energy, to deliver out of this world Augmented Reality experiences

Knowledge: To be experts in the field of Augmented Reality

Diversity: To encourage a supportive and inclusive culture across our workforce.

We also have an extensive sustainability and ethical policy, to show we are committed to reducing wastes and conducting all our business with integrity and fairness.

Sustainability: Digital Pop-Ups is committed to promoting sustainability. We aim to follow and promote good sustainability practice, to reduce the environmental impacts of all our activities and to help our clients and partners do the same. We are committed to environmental sustainability and the positive benefits we can have through managing our impacts and add value to the local community, society and the environment.

Ethical: We stand for doing business with integrity and fairness. Digital Pop-Ups is committed to an ethical approach in all our projects, programmes of work and operating procedures. We are working towards ensuring we do not make use of external suppliers or services which invest in, or have any links to, unethical industries, and preference is given, where possible, to Fairtrade and other ethically sound products.

The People

We are very experienced in the world of digital design, graphics, technology and programming. We bring a lot of expertise and knowledge from different areas into AR. We cannot wait to explore all the possibilities AR can bring to your business.


Milenne Tanganelli

Founder and Creative Director. I love creative tech. The idea of taking the digital world from the screen and put into the real world just fascinates me. How much can we - humans - learn with the ability to see beyond what is in front of us?
With a background in 3D Animation and Digital Graphics, I have over 15 years experience in helping clients to visually communicate with their audiences. My work has been focused across a range of creative industries (film, dvd, visual effects and interactive media), cultural and third sector (museums and charities) and the public sector (Department for Transport). We are just scratching the surface of AR and what is about to come is very exciting indeed. Bring it on!


Len Van Der Westhuizen

Chief Graphic & Technical Designer at "The Burping Turtle", a new Graphic Design company based in South Africa. With 17 years of Graphic Design experience for print, it is now breaking into the world of "AR".
At Digital Pop-Ups we believe in working with people no matter where they are in the world. We are very happy to work with Len. He is a very talented AR designer making a valuable contribution to our team.


Marcus Vinicius

Junior Developer. Graduated in Computer Science from the University of Sao Paulo, Marcus is a very talented and enthusiastic AR developer. He is passionate about coding and also loves teaching children programming logic and game development using a variety of tools. "I've recently discovered the fascinating world of augmented reality and want to dive deep into it".


Peter Jeffs

Art Director and Illustrator. A scientific training combined with a deep love of art contribute to my distinctive approach to visual work. Form arises naturally from our understanding of things and this inspires me to dig deep for my illustration and design work. The best creative designs and illustrations are the fruit of true co-creation between client and designer. Working with corporate clients, publishers and museums over the past 20 years, I have loved creating original projects for annual reports, magazines, exhibition designs and illustrated books for children.


Ismael Aljanabi

Freelance 3D Technical Artist & Programmer. Growing up, my childhood passion for technology and an insatiable appetite all things computer related drove me to explore the fascinating world of Cg and programming.
Over 10+ years in the IT, Architectural and Engineering industries have allowed me to cultivate my skill set in IT, programming, CAD, 3D artistry, and most recently, AR/VR in both the desktop and mobile platforms, giving me an incredibly varied skillset.

Pitanga media 3D Digital Graphics

Pitanga Media is our sister company. This is also Milenne’s business that provides 3D digital graphics and animation for visual communication purposes.